Event Republic organised the kick-off for O’Neill’s Fall/Winter 2008/2009 sales meeting. In line with O’Neill’s tough and sturdy image, Event Republic chose the Lichtfabriek in Haarlem as venue for the event. The opening reception took place in the Turbinehal, where a 15-metre long and 3-metre high wall of cardboard O’Neill festival chairs was built to create an intimate space.
After the reception, this gigantic construction was spectacularly demolished and the guests were invited to take their own ‘seat’ to the Oliehuis for the presentation. Sander de Vries and Thijs de Boer from Event Republic: “There was a fantastic atmosphere, reflecting the fantastic world-class O’Neill brand.”